Stefanie Giesinger für Klimaschutz

Klimaneutrale Pflegeserie bei dm
 

Мой by Stefanie Giesinger

Industry page:
Products

МOY ist die Premium-Pflegeserie von Stefanie Giesinger, die sie gemeinsam mit dem deutschen Drogeriemarkt „dm“ kreiert und Ende 2018 auf den Markt gebracht hat. 

Der Name der Marke geht auf ihre russischen Wurzeln zurück und bedeutet übersetzt „Mein“. So steht MOY für all das Wissen und die Erfahrungen, die sich das Model vor allem berufsbedingt, aber auch durch die Leidenschaft ihrer Mutter, binnen der Jahre angeeignet hat und auf diese Weise mit der Welt teilen möchte.

Alle Skin-Care Produkte der Linie sind nicht nur vegan und tierversuchsfrei, sondern auch ohne Parabene, Silikon und Mineralöle.

Abgesehen von der kontinuierlichen Optimierung der Inhaltsstoffe und Verpackungen und der damit verbundenen Anpassung an den Status Quo des Marktes, war es Stefanie Giesinger wichtig, noch einen Schritt weiterzugehen. 

Deshalb haben wir gemeinsam alle CO2-Emissionen berechnet, die bei der Herstellung jedes einzelnen MOY-Produktes entstehen. Wo es möglich ist, haben wir den CO2-Fußabdruck der Produkte reduziert und die unvermeidbaren Emissionen über zwei Klimaschutzprojekte ausgeglichen:

Zum einen das Projekt Meeresschutz mit Plastic Bank, für das die Bevölkerung in Haiti und auf den Philippinen Plastik sammelt und zum Beispiel gegen Geld oder Lebensmittel eintauschen kann, und zum anderen die regionale Aufforstung von gesundem Mischwald.

Um internationalen Maßstäben gerecht zu werden, sind beide Projekte mit zertifizierten Klimaschutzprojekten kombiniert.

„Es benötigt Mut, Tag für Tag seinen eigenen Horizont zu erweitern und die Augen nicht vor vermeintlich unlösbaren Problemen zu verschließen. Mut, den ich täglich versuche zusammenzunehmen, um mich und meine Marken als Vorbild in Richtung einer grünen Zukunft weiterzuentwickeln. Es ist eine unaufhörliche Reise, die zu begleiten sich lohnt.“

Stefanie Giesinger, Model und Unternehmerin, MOY by Stefanie Giesinger

Success stories of our customers

BABOR – carbon neutral luxury cosmetics

BABOR stands for luxury cosmetics made in Germany. Owner-run in its third generation, the company set up a distinctive plan for sustainability: the Green Agenda, providing answers and solutions in the

Nectar – Climate Neutral Sleeping

Nectar has always sought ways to help people sleep better at night, and part of that fuels their attention to climate action. For three years they have been on an ongoing journey to address the

Hartmann – carbon neutral egg packaging

Climate neutral packaging is part of Hartmann’s comprehensive sustainability strategy.

Selecta – carbon neutral coffee cups

Selecta is well known for its beverage and snack machines. Now they offer coffee-to-go in climate neutral cups.

FOCUSWATER – carbon neutral drinks

FOCUSWATER is the modern, low-calorie drink with a sophisticated mixture of vitamins and minerals. It thus supplies the body with important elements of daily needs and does not contain any artificial

Plenaire – Carbon Neutral Skin Care

Plenaire is from the French expression for “in the open air”, having the qualities of natural air and light. Holistically it is derived from the 1840 painting technique “en plein air”; emphasizing

fiid, the plant-based start-up, goes carbon neutral and commits to reduction measures

fiid , the Irish plant-based food company, has taken their sustainability journey up a notch, by making its entire range of products carbon neutral. A carbon neutral product can be achieved when the

Bionatic – carbon neutral packaging

Bionatic was founded to provide a solution to the problem of petrol-based plastics.

CEWE photobooks climate neutral

Every CEWE photobook and all CEWE brand products are climate neutral. That also includes CEWE CALENDARS, CEWE CARDS, and CEWE WALL PICTURES. CEWE offsets all unavoidable carbon emissions from production.

Konica Minolta - Enabling Carbon Neutrality

With its climate neutral printing service, Konica Minolta offers its European customers a comprehensive climate protection solution.

Sympatex and bleed functional wear

A true novelty in sustainable functional clothing: The “guaranteed green” membrane from Sympatex – 100 percent recyclable, PTFE-free, PFC-free, and climate neutral. Processed into a climate neutral outdoor jacket by bleed.

Port International – carbon neutral fruit

Located near the Port of Hamburg, the family-run Port International has been trading in fruit and vegetables for 140 years. The company was one of the first to introduce organic and fair trade bananas

lavera Naturkosmetik

All natural cosmetics by lavera are climate neutral, along with raw materials, packagings, logistics, disposal, and the whole laverana company.

Wander brand products packaged climate neutrally

The Swiss company Wander AG is known for brands like Ovomaltine, Caotina, and Jemalt. These products are packaged climate neutrally.

LEON – Climate Neutral Burgers & Fries

Naturally Fast Food brand LEON has become the first to serve a carbon-neutral burger and fries range in its more than 60 locations across the UK. For this, LEON is measuring, reducing, and offsetting

Minor Figures - Climate Neutral Oat Drink

Minor Figures makes plant-based, 100% vegan products to lift its customers' coffee and mind - either in their homes or at their favourite local spot. Through working with ClimatePartner they measured

Schaebens – carbon neutral facial masks

Schaebens is known for facial masks, concentrates and Dead Sea salt products, which can be found especially in drugstores.

Ukuthula – Carbon neutral outdoor clothing

Ukuthula Sportswear aims to sustainably accompany individuals in their outdoor activities. Their clothes are designed to be a second skin: light, breathable and comfortable, whether cold or hot, windy

Superzero Shampoo Bar goes Climate Neutral

Superzero did, as the name suggests, literally start from zero: their personal care products are derived from natural chemistry, require no plastic packaging, are carbon minimized, and contain no