Green Claims Directive on hold: Much ado about nothing?
In June 2025, the EU appeared close to finalising the Green Claims Directive, a binding framework for voluntary environmental claims. However, just before negotiations were due to conclude, the European Commission paused the process.The trigger: resistance from the conservative European People’s Party (EPP) in the European Parliament, which warned of overregulation, particularly for micro-enterprises with fewer than ten employees, or under €2 million in turnover.
Spend-based vs. Activity-based carbon accounting: Which delivers more business value?
Spend-based and activity-based carbon accounting are two distinct approaches for estimating greenhouse gas (GHG) emissions. The key difference lies in the type of input data: spend-based methods use financial expenditure, while activity-based methods use physical activity data (such as kWh, km, or kg).
How cosmetics brands can earn consumer trust through sustainability
Today’s shoppers are informed, intentional, and increasingly unwilling to accept vague sustainability claims. A recent survey found that 77% of Millennial and Gen Z consumers prefer sustainable brands, and 65% are willing to pay more for eco-conscious products.
Summer, sun, and plastic waste – why climate action starts at the beach
Oceans remain among the most popular travel destinations in Europe and North America. But while we cool off in the salty water, one thing often goes unnoticed: plastic has long become part of this ecosystem. Every minute, the equivalent of one garbage truck full of plastic enters the ocean. Current estimates suggest that around 165 million tonnes of plastic are already circulating in our seas.
How can businesses embrace "slow fashion"?
The fashion industry is one of the world’s most polluting sectors. Clothing production alone accounts for 10% of global greenhouse gas emissions, a figure that could more than double by 2050 as fast fashion accelerates manufacturing and consumption.
