News and insights

EmpCo 2026: New EU rules for climate communication

Consumers find it difficult to assess which statements are trustworthy, and which are primarily intended to influence their purchasing decisions. This is where the Empowering Consumers Directive (EmpCo) comes in. It tightens and clarifies existing rules against misleading environmental communication by creating standards across the EU.

The new rules will become binding from 27 September 2026 for all companies operating in the EU. Are you ready?

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