Insights

Today’s shoppers are informed, intentional, and increasingly unwilling to accept vague sustainability claims. A recent survey found that 77% of Millennial and Gen Z consumers prefer sustainable brands, and 65% are willing to pay more for eco-conscious products.

Biodiversity loss has become a reality across Europe. Climate change, land use, and pollution are accelerating species extinction and the collapse of ecosystems. Native forests are dying due to droughts and pest infestations, and agricultural yields are declining.

A major new survey of over 1,300 German business leaders reveals broad support for the EU’s Corporate Sustainability Due Diligence Directive (CSDDD).

Oceans remain among the most popular travel destinations in Europe and North America. But while we cool off in the salty water, one thing often goes unnoticed: plastic has long become part of this ecosystem. Every minute, the equivalent of one garbage truck full of plastic enters the ocean. Current estimates suggest that around 165 million tonnes of plastic are already circulating in our seas.

The fashion industry is one of the world’s most polluting sectors. Clothing production alone accounts for 10% of global greenhouse gas emissions, a figure that could more than double by 2050 as fast fashion accelerates manufacturing and consumption.

With over 90% of travelers actively seeking sustainable accommodations, hotels must evolve to meet this growing demand by investing in low-emission practices that protect natural attractions, reduce resource consumption, and lower operating costs. To build trust with guests and partners, hotels can then transparently disclose their climate action progress through recognized certifications like ClimatePartner certified.