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Stand out on Amazon

Join the Climate Pledge Friendly program with ClimatePartner certified and increase product visibility.

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How to get the Climate Pledge Friendly badge with ClimatePartner ceritifed

Give customers one more reason to click “Add to Cart"

Climate Pledge Friendly is Amazon’s sustainable shopping program making it easy for customers to discover and shop for over 2.2M products with sustainability features.

ClimatePartner is an official Amazon partner and has certified 200,000+ ASINs for the Climate Pledge Friendly program.

14% sales uplift

in the first year of the program*

Revenue

10% increase

in product page views**

Visibility

22 exclusive product discovery features

including search filters, featuted placements, and recommendations

Reach

6 to 8 weeks

to qualify your product for Climate Pledge Friendly with ClimatePartner

Certification

Steps to take

Increase product visibility on Amazon in only a few steps

Calculate your Product Carbon Footprint (PCF)
Provide data to ClimatePartner to calculate the emissions associated with your product.
Set and implement emissions reductions
Our team helps you set reduction targets and implement a reduction plan.
Finance climate projects
Contribute to climate projects in the ClimatePartner portfolio equal to your Product Carbon Footprint.
Communicate transparently
We create a unique label and climate-ID page explaining your calculation and climate action plan.
ClimatePartner submits ASINs for eligibility
We submit your ASINs to Amazon for eligibility to the Climate Pledge Friendly program.
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Amazon CPF badge

News and insights

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Amazon certification process
Certification process for Amazon's Climate Pledge Friendly

This checklist will guide you through the requirements for certifying your products with ClimatePartner and qualifying for the Amazon Climate Pledge Friendly (CPF) program.

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*Source: Wang, C., & He, S. (2025). Average lift - results varied based on factors such as in-stock, pricing and category. No guarantee of impact on sales performance through ClimatePartner certification provided.

**Average lift after program inclusion. Not a guarantee of future page views, results may vary based on factors such as in-stock, pricing, and category.