ClimatePartner and Novi increase visibility for brands with verified climate claims across shopping experiences

October 30, 2025

Together, ClimatePartner and Novi are driving visibility for verified climate action across leading retailers and AI-driven shopping platforms. 

Novi is the data infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search—turning credibility into authority, visibility, and conversion.

What it means for shoppers

Through Novi’s optimized data structuring and retail data network, verified sustainability data, including ClimatePartner certification details, can now be displayed where consumers shop, both in AI Shopping experiences and directly on major retailer sites like Target, Ulta, Sephora, Grove Collaborative, and more. 

What it means for brands

For brands, Novi amplifies products with ClimatePartner certifications to help them stand out in both retail and AI-driven shopping environments. Brands can showcase their progress toward climate action goals while gaining visibility across multiple trusted retail channels and AI Shopping.

The benefits for ClimatePartner certified products

By being part of the Novi ecosystem, ClimatePartner certified products gain:

  • Greater visibility at leading retailers like Target, Ulta Beauty, and Sephora, as well as emerging AI-driven shopping platforms
  • Seamless data distribution that ensures accurate, up-to-date certification details are visible wherever consumers or AI systems search
  • Enhanced consumer trust through transparent climate-impact disclosure backed by ClimatePartner’s verified methodology

Together, Novi and ClimatePartner are making verified climate impact visible where it matters most helping consumers and machines alike identify trusted, data-backed products built for a sustainable future.

"Our partnership with ClimatePartner is helping ClimatePartner-certified brands strengthen their visibility in both retail and emerging AI-driven shopping environments. By connecting verified climate data directly to where consumers and AI systems make decisions, we're helping brands build trust, stand out, and grow with transparency at the center."

Greg Hollander, COO at Novi

"ClimatePartner is thrilled to be a part of the Novi network as a trusted certifier, empowering brands and consumers alike with transparent, credible carbon data. With our certified products now recognized by Novi's partner retailers, we're excited to help more brands advance climate action and enable consumers to make informed, more sustainable choices."

Gregg Demers, Head of ClimatePartner USA