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Stand out on Amazon

Join the Climate Pledge Friendly program with ClimatePartner certified and increase product visibility.

Apply now

Enhanced visibility for your product

Amazon’s Climate Pledge Friendly makes it easy for customers to discover and shop sustainable products, increasing visibility and sales. The ClimatePartner certified label qualifies products for Amazon’s Climate Pledge Friendly in the USA, UK, Germany, Italy, and Spain, with expansion to Canada, Australia, Japan, Brazil, Mexico, Belgium, Sweden, Poland, and many other countries expected soon. Currently, over 100,000 ASINs with ClimatePartner labels are available on Amazon.

12% sales uplift

in the first year of the program*

Revenue

49% of consumers

are willing to pay more for environmentally-conscious options.

Sustainability

22 exclusive product discovery features

Products in the Climate Pledge Friendly program receive additional visibility across the platform with special search filters, featured placements, and recommendations.

Reach

8 - 12 weeks

to qualify your product for the Climate Pledge Friendly program with ClimatePartner.

Certification

Steps to take

How to get the Climate Pledge Friendly badge with ClimatePartner

Calculate your Product Carbon Footprint (PCF)
Provide data to us to calculate the emissions associated with your product.
Set and implement emissions reductions
Work with us to set carbon reduction targets for your product and implement reduction measures.
 
Finance climate projects
Contribute to climate projects in the ClimatePartner portfolio.
Communicate transparently
We create a unique label and climate-ID page disclosing your climate action plan.
Submit ASINs for eligibility
We submit your ASINs to Amazon for eligibility to the Climate Pledge Friendly programme.
ClimatePartner certified product on Amazon's website
Process and requirements

Find out more about the certification process (PDF) and the requirements (PDF)

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*Source: Feng et al. (2024). Average lift - results varied based on factors such as in-stock, pricing and category. No guarantee of impact on sales performance through ClimatePartner certification provided.