Environmental claims checklist

Environmental claims compliance checklist

With EU Directive 2024/825, "Empowering Consumers for the Green Transition" (EmpCo), the requirements for sustainability-related advertising are increasing significantly. General environmental claims without clear context or robust evidence will no longer be permissible; using them in communications therefore carries considerable risk.

EmpCo applies across the EU from 27 September 2026.

The checklist provides guidance on:

• Assessing general and specific environmental claims
• Addressing EmpCo requirements and national transposition
• Reducing greenwashing risks
• Transparent climate action communication
• Internal alignment between CSR, marketing, and legal

Also included:

• Practical guiding questions for reviewing claims
• AI prompts for structured analysis and internal assessment of environmental claims